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22-Oct-2024 FirstBank's sponsored Inaugural Lagos International Theatre Festival begins November

FirstBank's sponsored Inaugural Lagos International Theatre Festival begins November

First Bank of Nigeria Plc has announced its Sponsorship of the Inaugural Lagos International Theatre Festival, a Celebration of Arts, creativity and diversity.

 

The festival, part of FirstBank’s First@arts Initiative, will debut in November.

 

Folake Ani-Mumuney, Group Head of Marketing and Corporate Communications, FirstBank, stated in a Statement that the Bank would sponsor the Event in partnership with Bolanle Austen-Peters and the Lagos State Government.

 

According to her, the Three-Day Festival, scheduled to run from November 15 to November 17, will showcase both Local and International Artistic Expressions and Creative Arts, attracting an estimated Global Audience of over 20,000.

 

The Lagos International Theatre Festival is a vibrant Hub of Artistic Expression, uniting Global Performers, Directors, Writers, and Theater Enthusiasts.

 

 “Through our First@Arts Initiative, we have consistently championed the growth of Creative Talents and contributed to the vibrant Cultural Landscape of Nigeria.

 

“We believe that supporting Platforms like the Lagos International Theatre Festival is vital not only for the Arts but also for empowering Individuals, driving Innovation, and fostering a sense of Community that inspires National Pride,” she said.

 

She said FirstBank’s Lead Sponsorship reinforced its Position as the foremost Patron of Creative and Performing Arts, contributing to the Cultural and Entertainment Fabric of the Nation.

 

Also, Bolanle Austen-Peters, the Founder of BAP Productions, said that the Creative Industry is at the Heart of every Nation that thrives, and Nigeria is blessed with Imaginative Creativity and abundant Talents.

 

“This is what God has blessed us with—the only Resource that is infinite. It is important for us to provide a Platform where our Creatives can explore, tell our Stories, and export our positive Philosophies and Values to the World.

 

“This is why we are launching the Lagos International Theatre Festival,” Austen-Peters said.The diverse Line-Up of Productions for the Festival includes Adult Theatre, Children’s Theatre, Skits and Storytelling that tackles both Local and Global Themes and the dynamic Spirit of Lagos.

 

The Festival will take place at four Iconic venues in Lagos State: Muson Centre, TerraKulture, National Theatre, and JK Randle Centre.

 

The Event will showcase Performances by Emerging and Established Artists, Local Theatre Groups, and International Acts alongside Workshops, Masterclasses, Panel Discussions, and Marketplaces.Featured Plays will include The Secret Lives of Baba Segi’s Wives and Satchmo at The Waldorf, among many others.

 

In addition, some of Nigeria’s Creative Artists such as Joke Silva, Kehinde Bankole, Osas Ighodaro, and Broda Shaggi, will be gracing the Festival.

 

Credit NAN: Texts excluding Headline

 

06-Oct-2024 Big Brother Naija 'No Loose Guard' Season 9 ends with Kellyrae as Winner

Big Brother Naija 'No Loose Guard' Season 9 ends with Kellyrae as Winner

Kellyrae of the former Doublekay Duo in the Big Brother Naija “No Loose Guard” Season has emerged Winner of the Show.

He was announced Winner by Host of the Show, Ebuka Obi-Uchendu, during the Grand Finale of the Show on Sunday night in Lagos.

The Winner was presented with N60m Cash Prize and a new SUV.

Kellyrae, a 33-year-old Professional Singer from Delta, who came into the show with his Wife, Kassia, is a Graduate of Delta State University.

The eight Housemates who made it to the finals are Kellyrae, Sooj, Anita, Nelly, Onyeka, Wanni, Victoria and Ozee.

Sooj, the first Finalist to be evicted , said “I am thankful for the journey so far, I feel like a Winner and a Champion regardless of the situation; I am coming for any and everything; I’m taking the World by storm.”

This was followed by Anita, a Model, who expressed her desire to be engaged on the International Runway.

She said, “I am excited and grateful right now, I wanted to win the Prize but I am here till the last day; I am happy. I will be taking my Modelling Business to the next level.”

Ozee said: “It’s not about the Final Winner but the fact that I made it to the end. This Platform is like a Social Experiment where I have learnt about myself. I have a lot am working on. Just look out for me, this is just the beginning.”

Nelly, who got auditioned nine times before her final success to the Show, said, “I am very happy. I will be growing my Restaurant Brand. You People should expect something big. I can’t wait to work with all the Brands that love me.”

Victoria, the fifth Finalist to leave the House, said she would be going back to her Business as a Travel Consultant and would remain open to more Collaborations from Brands.

For Onyeka, she spoke on her interest in Singing, Dancing, Acting and Directing.

The Reality Television Show began July 28 with 28 Housemates.

The Show witnessed lots of twists, drama, controversies, steeze and romance, as the Housemates came in Pairs of 14.

The Pairs are: Chekas, Zinwe, Mbadiwe Twins, WanniXHandi, Aces, Nelita, Double Kay, Shatoria, Radicals, Floruish, Tami, Ndinne, Beta and Streeze.

 

Credit NAN: Texts excluding Headline

30-Sep-2024 Kúrunmí: FirstBank taps into Skills of Nigerian Youths through Arts for Job Creation

Kúrunmí: FirstBank taps into Skills of Nigerian Youths through Arts for Job Creation

First Bank of Nigeria (FBN) says it is harnessing strength and skills of the Nation’s Youths through Arts by creating Mass Employment, promoting Economic Development and preserving Nigeria’s Rich Cultural Heritage.

Oluseyi Oyefeso, the FBN’s Executive Director, Retail Banking, South Directorate, said this during a Stage Play, “Kúrunmí” sponsored by the Bank, on Sunday night in Lagos.

Kúrunmí was written by Late Nigerian Playwright, Ola Rotimi.

It is a Theatrical Production that delves into the Rich History of the Oyo Kingdom, and is part of First@arts Initiative.

The Stage Play was produced by Gboyega Akosile, who is also Special Adviser, Media and Publicity to Governor Babajide Sanwo-Olu of Lagos State.

Kúrunmí, directed by Muyideen Oladipupo (Lala), told the Story of a Fearless Leader in the Ancient Yoruba Kingdom of Oyo.

Speaking with Journalists, Oyefeso said that the Play told a Major Story which documented for posterity, the Culture and Conflict between the Ancient Egbas, the Ibadans, and the Oyo People.

According to him, FBN is there to make sure we preserve the Culture of Nigeria,

He said that First@arts covered almost everything around Arts, including Stage Plays, Cinematography, Artworks, Documenting History, Documenting the Society, among others, to preserve the Culture and the History of Nigerian People.

The Executive Director said that the Large Stage Cast was a fraction compared to huge numbers that worked behind the Scene, thereby creating Jobs and contributing to Nigeria’s Economic Growth.

“That is what we need to be thinking about in Nigeria. How do we productively engage our Young Ones, to putting them to Productive Use?

“You can see the energy that those Young Folks display. You can see the Choreography, amazing Dance Steps.

“So, we have to find a way to keep them engaged for the positive use. In a way, FBN is using the Arts to promote Job Creation and develop the Economy,” he said.

Oyefeso urged People in the Creative Sector with good Proposals to present them to FBN for Free Sponsorship.

Gboyega Akosile, the Producer, thanked FBN for the Partnership.

Akosile, who is also Special Adviser, Media and Publicity to Sanwo-Olu, also appreciated the Governor for supporting his Vision to birth Kúrunmí.

He said that his Vision was to promote Arts, and Kúrunmí gave him the satisfaction of using the Large Dedicated Cast who diligently worked for five months to bring the Idea to fruition.

The Director, Lala, said that the story would help the Younger Generation to connect to their Roots, adding that, White Actors were included to aid understanding of Colonialists Involvement.

“Theatre is dying and we need People to support and revive it, so, we are happy with what First Bank is doing because 85 per cent of our Cast are Youths,” he said. 

 

Credit NAN: Texts excluding Headline

29-Aug-2024 Jire: The next Big Thing...

Jire: The next Big Thing...

By Ruth Malagu

The Nigerian Music Scene is about to witness a Showstopper who is a complete Musician in the real sense of the word. Unlike most pretenders claiming to be Musician across Nigeria, Olajire Ajiboye, better known by his stage name "JIRE," had from his early childhood carved a niche for himself, defining his pathway to the Music Industry.

His decision to settle for Music as a Career did not situate him well with his Parents especially his father, who though is a dandy lover of Music, wanted more for a Son he so much cherish and love dearly. But Music he must play and a Musician he must become. At every given opportunity, he hums, sings beats on any instrument he lays his hands upon to ‘disturb the peace’ of the Household. He was the Music Maker and Sound Creator in the Family. He has a good listening hear and love all kinds of Music. No wonder his style cuts across all the Genres of Music known to mankind.

He was born on July 2nd, 1999, in Lagos, Nigeria with origin in Oro in Kwara State. Early in life, he was deeply influenced by the vibrant Musical Traditions of his Homeland, a trait he picked from his Father, Otunba Abiodun Ajiboye who is deeply steeped in Culture and Tradition. This inspired his early interest in Music.

Jire saw Music as a powerful tool for self-expression and connection. His formative years were marked by a profound engagement with various Musical Genres, which sets the stage for his future Career in Music. His passion for Music led him into studying it at the Babcock University where he further horned his skills and In 2016, Jire made his debut in the Industry, swiftly capturing the attention of Audiences and Critics alike. His originality and depth, earned him fame and recognition as he nurtured a promising Career.

As he develops in the Music Industry, Jire’s several Achievements underscore his fast growing prominence as he was in 2016 nominated for Best New Act at the Scream Awards. This early recognition marked his growing talent. This was followed by high profile performances at notable Events to promote his growing reputation as an electrifying Live Performer.

These Gigs include repeated appearances at the All Africa Music Awards (AFRIMA), a Pre Event celebrating African Musical Excellence, the Lagos State Marathon, a Public Event showcasing Local Talents, Lagos Fiesta, a popular Music and Culture Festival, Ovation Carol, a renowned Christmas Celebration featuring top Artists, and Miss Tourism Nigeria, a Platform highlighting Artistic and Cultural Achievements. The development increased his fan base astronomically while cementing his versatility and appeal across several Audiences.

And as he continues to climb the Ladder, Jire’s professionalism, commitment as well as dedication are increasingly becoming prominent in all aspects of his Work while he progresses in his craft to inspire and engage numerous Audiences.

The future for Jire is big and bright as he is ready for a major breakthrough with the release of his forthcoming Work under ACI Records. It promises to be a showstopper in every sense of the word as the Musical World awaits ‘JIRE – THE NEXT BIG THING’

Additional Materials Provided by Jire Ajiboye

01-Aug-2024 Peter Obi: I watched in pain as Doctors battled to save Onyeka Onwenu's life but...

Peter Obi: I watched in pain as Doctors battled to save Onyeka Onwenu's life but...

Peter Obi, the Labour Party (LP) Presidential Candidate in the 2023 Polls, has described Onyeka Onwenu’s death as devastating, saying, “she left us with a striking song in her last performance on Earth, ‘One Love Keep Us Together’.”

Reacting to the death of the Legendary Musical Icon via his X Handle, Obi narrated the situation surrounding Onwenu’s death.

“I watched as Doctors battled to save her life in vain yesterday after her elegant performance on stage.

“Yesterday provided a totally devastating moment for me as I witnessed a tragic Event that will forever be etched in my memory.

“I was present at the Event where the Iconic Song Star, Onyeka Onwenu performed a couple of her songs ending up with her famous song, ‘One Love Keep Us Together’.

“It was a beautiful performance, but little did we know it would be her final bow.

“Just about a few minutes after her performance, she sat down and drank some water and immediately collapsed, and was rushed to the Hospital.

”I followed her to the Hospital, I watched in pain as the Doctors and Medical Staff fought tirelessly and battled to save her life doing everything possible to bring her back to life but eventually came out with the sad news that she was gone.”

Obi said in spite the Medical Practitioners’ valiant efforts, Onwenu sadly passed away after over two hours of intense struggle.

“My heart goes out to her Children, Family, Friends, and Loved Ones during this difficult time.

“May we find the strength and courage to bear this irreparable loss. Onyeka Onwenu was a National Treasure, a Shining Star who inspired Generations with her Music, Activism, and strong dedication to the Arts.

“Her passing is a tremendous loss for the entire Nation, and she will be deeply missed.

“I want to thank everyone who accompanied her to the Hospital yesterday. Special thanks to Mr and Mrs John Momoh, Mr and Mrs Okonkwo and Mr Okpara, who were with her during her last moments.

“Governor Alex Otti joined in also and Mr Femi Ajayi, who equally returned to the Hospital this morning when we had to finalise everything about her passing.

“May her soul rest in peace, and may her Legacy continue to inspire and unite us all.

“My condolences to her Family, the Entertainment Industry, and the Nation at large. May we find solace in the Memories we shared with her and the impact she had on our Lives,” he said.

Onyeka Onwenu died on Tuesday after performing at a Birthday Party in Lagos. 

 

Credit NAN: Texts excluding Headline

28-Jul-2024 Boovent Platform Mergers Entertainment, Earning to revolutionise Gaming Industry

Boovent Platform Mergers Entertainment, Earning to revolutionise Gaming Industry

As Nigeria’s Games Market is projected to generate US$38.69m (about N61.9bn) Revenue by 2027, Boovent Platform has been launched to revolutionise Gaming Industry with the merger of Entertainment and Earning Potential while providing a unique and rewarding experience for both Players and Business Partners.

The Booventlaunched by a Group of passionate Nigerian Tech Enthusiasts dedicated to creating Innovative Solutions that blend Entertainment and Income Opportunities, according to a Statement by the Promoters will also provide opportunity for News Platforms to earn from the moneys that are exchanging hands everyday in the Gaming Industry.

According to the Promoters, “Boovent is an Innovative Gaming Platform designed to offer Users the opportunity to play and earn real money. It caters to a diverse range of gaming enthusiasts by combining Entertainment with Financial Rewards.”

The benefits that set Boovent ahead of other convetional Gaming Platforms, according to the Promoters include, “Monetise Gaming Skills - Users can turn their gaming passion into a Profitable Venture, earning money while doing what they love.

“Revenue Opportunities for Businesses- Businesses can tap into new Revenue streams by referring Customers to Boovent and utilising the Platform’s API for funding Users.

“Enhanced User Engagement - Boovent’s exciting challenges and competitions keep Users engaged and motivated to play more, contributing to a vibrant and active Gaming Community.

“Flexible Earning Potential- With multiple ways to earn, including playing Games, participating in challenges, and leveraging Referral Programs, users and businesses alike can maximize their earnings on Boovent.”

The Promoters listed the key features of Boovent to include, “Play-to- Earn Model - Boovent allows Users to earn money by playing their favorite Games. Players can participate in various challenges and Competitions to win Cash Prizes.

“Exciting Challenges- Boovent hosts thrilling challenges where a pool of money is contributed by thousands of Participants, and only a fraction of them win it all. This high-stakes Environment makes the gaming experience more exhilarating.

“Referral Program for Business Owners - Business owners can earn by referring their Customers to Boovent. They receive 5% on their Customers’Deposits, 2% on the Deposits of the Second Downline, and up to 20% whenever they fund Users through Boovent’s API.

“API Integration - Boovent provides API integration for businesses, allowing them to seamlessly fund Users and earn Commissions on these Transactions. This feature helps Businesses leverage their existing Customer Base to generate additional Revenue.

“Community and Support - Boovent fosters a strong Community of Gamers and provides robust Customer support to ensure a smooth and enjoyable experience for all users.”

 

06-Jul-2024 Imade: Davido seeks Parenting Custody, you're not capable, says Sophia

Imade: Davido seeks Parenting Custody, you're not capable, says Sophia

Nigerian Afrobeat Megastar, David Adeleke, popularly known as Davido, has addressed the ongoing Child Custody Dispute with Sophia Momodu, Mother of his first Daughter, saying, all he asked for is  Joint Parenting.

The Matter is currently a Subject of Litigation before the Court.

Davido also expressed displeasure over Sophia’s usual reference to the death of his Son, who died in 2022.

Davido, in an Instagram Story wrote: “Your constantly bringing up the death of my Child at any point you can to just remind us of this tragedy that haunts us everyday of our Lives.

“Imade will grow up to see I fought for her .. as for now u can have her P.S she won’t be a Child forever.. enjoy Imade Aurora Adeleke ! Your Father loves you!

“All I ask for is JOINT CUSTODY !! And nothing else! But cus it’s ‘Davido’ yall wanna act like yall can’t read. Smh .. I’m off this! Yall be blessed and I pray this never happens to you.

“Joint Custody – Both parents will have access to the Child. Sole Custody – Only a Single Parent will have access to the Child .”

Meanwhile, Momodu, told a Lagos State High Court sitting in Sabo, Yaba, not to grant the Child’s Custody to the Musician.

She told the Court on Friday that the Applicant was not fit to be granted Custody of their daughter because he is always not available and does not possess the ability to dutifully care for her.

She stated this in a Counter-Affidavit she filed in opposition to Davido’s Suit seeking Custody.

Contrary to Davido’s claim that he had consistently fulfilled his Financial Obligations toward his daughter, Momodu told the Court that the Child was almost sent away from School because the Artiste refused to pay her Tuition Fees.

According to her, while their Relationship lasted, Davido never showed true commitment or love toward their Daughter.

 

Credit NAN: Texts excluding Headline

 

11-Apr-2024 Actors Guild finally confirms death of Junior Pope

Actors Guild finally confirms death of Junior Pope

The National President of the Actors Guild of Nigeria (AGN), Emeka Rollas, has confirmed the death of Nollywood Actor, John Paul Odonwodo, popularly known as Junior Pope.
 The late Actor and three of his Colleagues were coming back from a Movie Location in a Boat when they fell into Anam River in Anambra on Wednesday.
 Rollas took to his instagram page on Thursday to disclose the sad development as he wrote, “It is so so sad that our joy was shortlived.
 “My first post was out of excitement when we noticed his tingling fingers. Two notable Hospitals tried their best to revive him but to no avail.
 “God knows the best. We finally lost him."
 Junior Pope, in 2006, joined the Nollywood Industry and started attending Movie Auditions and acting as a Minor Character in Movies.
 He usually played the Role of a Bodyguard, Palace Attendant, and Servant in Movies.
 In 2007, he rose to fame after acting in the Nollywood Blockbuster Movie “Secret Adventures”, a Movie directed by Tchidi Chikere.
 He acted in more than 150 Nollywood Movies which include: “Secret Adventures”, “Mad sex”, “Bitter Generation”, “Vengeance of Bullet”, “The Cat”, “The Generals”, “Wrong Initiation” among others.
 In 2010, he won the Award for Nollywood Most Promising Actor in Nigeria at the Entertainment Factory Awards.
 He is known for also acting Criminal, Villain, Armed Robber, Militant and Hitman Roles in Movies alongside Emma Ehumadu, Sylvester Madu, Zubby Michael, Jim Iyke, Alaso Wariboko, Gentle Jack, Hanks Anuku, Jerry Amilo.
 Other Awards he won include Best Actor in a Supporting Role at the Africa Magic Viewers Choice Awards and Best Actor of the Year at the Africa Movie Academy Awards among others. 
 
Credit NAN: Texts excluding Headline
05-Jan-2024 Lagos reads riot act to Hospitality Businesses over Fake Drinks

Lagos reads riot act to Hospitality Businesses over Fake Drinks

The Lagos Government has cautioned Entertainment Centres in the State against sales and distribution of Fake Drinks.
 
Idris Aregbe, Special Adviser (SA) to Governor Babajide Sanwo-Olu on Tourism, Arts and Culture, gave the warning in a Statement issued through his Instagram page #idrisconnectingnigeria#.
 
Aregbe said this was in response to the rising concern on Counterfeit Drinks circulating in Clubs and Restaurants across the State.
 
According to him, the prevalence of Fake Drinks poses a significant threat to Public Health and Safety, prompting intensified and coordinated efforts by his Office to eradicate these Substandard Products from circulation.
 
“We call upon all Clubs, Restaurants and Public Places where Drinks are sold to exercise due diligence in ensuring they do not purchase or serve Fake Drinks to unsuspecting Consumers,” he said.
 
Aregbe assured the Public of a comprehensive effort to eliminate Fake Drinks from the Markets.
 
He said the State would be collaborating with the Director, Investigation and Enforcement, National Agency for Food and Drug Administration and Control (NAFDAC), Ononiwu Ezeribe and the Lagos State Safety Commission led by Lanre Mojola.
 
He warned that any Entertainment Venue or Gathering found serving or selling Fake Drinks will face immediate closure, with the suspension of their Operating License.
 
He said that stringent measures would  be taken to safeguard the well-being of Lagos Residents and Visitors.
 
He disclosed that the Ministry is working with other relevant Agencies to ensure full compliance with eradicating Fake Drinks.
 
According to Mojola, this is a laudable initiative from the SA and a furtherance of the Governor’s commitment to the safety of Lives.
“We urge Drinks Manufacturers to take a proactive role in Public Enlightenment, guiding Consumers on how to identify Genuine Products.
 
“Proper labelling, packaging, and distribution Channels should be emphasised to enhance awareness and ensure the authenticity of Beverages,” he said.
26-Nov-2023 BridgeAfric launched with commitment to Investments for African Artistes

BridgeAfric launched with commitment to Investments for African Artistes

With an unwavering commitment to providing Investment Opportunities to African Artistes through Tours, Live Music Events, Concerts and Talent Management, a new Pan-African Platform, BridgeAfric, has been launched in Lagos, Nigeria.

The exciting grand Event took place at the prestigious Alliance Francais in Ikoyi, Lagos, on Wednesday, November 22, 2023, with the European launch scheduled for January 31, 2024, in the enchanting city of Paris, France.

The Event, moderated by Ma et Mota (twins) from Senegal and OTB from Nigeria, brought together Music Professionals, top-tier Corporate Executives, African Artistes, Music and Entertainment Stakeholders, Celebrities, Corporate Executives, and Local and International Media across the African Continent to discuss the challenges and opportunities in the Creative Industry and to explore ways to support its growth.

The BridgeAfric President, Victoria Nkong, who is also one of AFRIMA’s Associate Producers, described BridgeAfric’s birth as a Revolutionary Initiative that would bring Stakeholders together to share Ideas and build Networks that can drive the development of Africa's Creative Industry.

She said BridgeAfric is here to support African Talents and market, promote, and distribute African Music in Territories where a majority of Music Consumers have and previously haven’t interacted with African Music resulting in African Artists drawing in Countless new Fans every day.

Beyond the beat, she noted that BridgeAfric provides Platform for Artists to make money, showcase their Music and reach a wider Audience, while also offering a range of Business Opportunities, such as Ticket Sales, Sponsorships, and Merchandising.

An elated Nkong noted, “Given the vastness of the African Continent and challenges enumerated, our objective is to facilitate Collaborations and Partnerships among African Artists and between African Artists and Western Superstars and Brands, continually exposing them to new Audiences through Touring, Showcasing, Ticketing Sales and Talent Management.”

Speaking on the BridgeAfric’s Logo, she said it showcases the African Map with dots that indicate connecting the different African Countries not only within Africa but between Africa and the World.

She however noted that the Logo is still a work in progress as the complete Work would be unveiled at the Paris Launch early next year.

While unveiling the BridgeAfric’s Logo, AFRIMA’s Executive President, Mike Dada, who is also the Patron, described Nkong as a very selfless, loyal and committed Individual who has always excelled in whatever she does.

The AFRIMA President advised Music and Creative Industry Stakeholders to come together in order to consolidate the successes so far. He emphasised the importance of Collaboration among different Players in the Industry, including Artists, Producers, Distributors, and Policymakers.

Earlier, during an exciting Panel Session titled ‘Collaboration As A Tool for Developing Africa’s Creative Industry, featuring Ayo Animashaun, Wendy Harawa from Malawi, Dare Art Alade, Sam Oyemelukwe, St. John Freeman and TG Imorin, the Panelists, sharing their concerns about the Industry, highlighted the need for Partnerships that would help to promote African Creativity, improve access to Markets, and create a conducive Environment for Innovation and Growth.

In his own submission, Ayo Animashaun, Media Entrepreneur, CEO, Smooth Promotions and Executive Producer, The Headies, berated those he described as reaping off Artistes as he submitted that any Industry that’s not supported by the Government will suffer great consequences.

To Dare Art Alade, a Nigerian Multi-Platinum Afro R&B singer, Songwriter and Record Producer, popularly known as Darey, “We must collaborate with the Corporate Organisations.  Our Artistes are vibrant, they are kind of open. But most Artistes don’t understand how to make money back. They just want to enjoy themselves and perform on the biggest Stages.”

Wendy, an Artiste, Promoter and Talent Manager from Malawi, described the BridgeAfric as a Platform meant to bridge the gap among African Artistes. She said, “I believe BridgeAfric is the Bridge we have been waiting for. when you collaborate, you increase your Network and Fan Base.”

In his own submission, former Lagos state Commissioner for Information and Culture, Steve Ayorinde described the BridgeAfric Initiative as a welcome development as he noted that while AFRIMA has always been coming out with very rich Discourses at its Annual Business Music Summit, the BridgeAfric would serve as another level of Engagement.

With Attendees buzzing with excitement about the possibilities that the new Platform could bring to the African Business Landscape, it was clear that BridgeAfric had made a significant impact with its Launch in Lagos, and the future looked bright for the Platform.

Spicing up the evening with electric Performances were talented French-Congolese, Hiro; Tanya (Burkina Faso) Eltee (Nigeria), Lulu (Malawi); and DJ Humility (Nigeria) among others. They brought energy and excitement to the Stage with their dynamic Performances.

Top Dignitaries that graced the grand evening Event include PMAN President, Pretty Okafor, Kenny Ogungbe, Group Managing Director/Chief Executive Officer of Japaul Oil & Maritime Services Plc, Akinloye Oladapo, Emeka Onwumere, Adaora Alumina Mbelu, Karishma, Harrisong, Nigerian Media Personality, Olisa Adibua, among others.

 

Credit AFRIMA: Texts excluding Headlines

06-Nov-2023 Nigeria to net billions of Dollars from Creative Industry by 2030, says US Official

Nigeria to net billions of Dollars from Creative Industry by 2030, says US Official

An Assistant Secretary for U.S. Economic and Business Affairs, Ramnin Toloui, has forecast a 100 billion Dollar Revenue from Nigeria’s Creative Industry by 2030.

Toloui, who spoke during the Africa Creative Market Conference in Lagos on Monday, also said if the potential of the Industry was well harnessed, it could create up to  2.7 million Jobs by 2050.

The Conference on Intellectual Property(IP) Protection was organised by the U.S. Consulate in Lagos in partnership with Ascend Foundation Studios.

Toloui’s remarks aimed to highlight the importance of IP Protection and Enforcement Framework in fostering a Culture of Innovation and Entrepreneurship in the Creative Industry.

According to him, the Nigerian Creative Sector has grown in leaps and bounds, with American Actors now interested in featuring in Nigerian Movies.

Part of this success, he said, was due to rising demand for Nigerian Content from the Global African Diaspora.  

This, Toloui said, has led to a steady rise in the Export of African content through digital streaming and International touring, and growing numbers of African-based Investors who are directing Capital towards early-stage Creator Economy Startups.

“The U.S. Government supports and is proud to see burgeoning ties in the Creative Industries between the United States and Nigeria.

“Bringing both Countries closer together and furthering Investment Opportunities in the Film and Television, Music, Arts, Sports, Gaming, and Tech Arenas.

“During the portion of the U.S.- Africa Summit that highlighted the Economic potential of the Creative Industry, we announced our intention to partner with Stakeholders across the Creative Ecosystem, Creatives and Policymakers alike, to help grow the Creative Economy.

“We have taken up this charge by focusing on a key piece of the puzzle that allows Creatives to monetise their Work and attract additional Investment:  Intellectual Property Protection,” he said.

Speaking on why the U.S., in its partnership with Nigeria, would highlight the Creative Industry, he said the Cultural Sector alone accounted for 3.1 per cent of Global Gross Domestic Product (GDP).

He added that according to the UN Conference on Trade and Development, the Creative Industry generated Annual Revenues of over $2trn and accounted for nearly 50 million Jobs Worldwide.

He said strong IP Rights Regimes established secure Legal Frameworks for Investment in – and commercialisation of – Innovation and Creativity.

This, he said, enabled Firms, including Innovative Start-Ups, to navigate the perilous process of transforming a Creative Work into a commercially viable Product and to successfully compete in the Global Marketplace.

“A strong System of IP Rights assures Inventors, Industrial Designers, and Creative Artists that their Ideas will be protected and that they can receive payment for the use of their Creations.

“Strong IP protection, therefore, creates Value and Jobs that extend well beyond the traditional boundaries of the Creative Sector. It attracts additional Investment into the Creative industry.

“This is why we are so delighted to see Nigeria continuing to invest in the growth of the Creative Industry with the newly announced Destination 2030 Initiative,” he said.

According to Toloui, the Creative Industry also employ more Young People, namely those aged 15 to 29 than any other Sector, with Women constituting nearly half of the Creative Workforce.

He noted that several U.S. Film and Entertainment Companies, including Netflix, Amazon Prime, and Paramount were making large Investments in the Nigerian Market and seeing strong prospects for future Investments.

“Nigeria is a Powerhouse of Creativity, and we stand in steadfast partnership with all of you in this room to support the conditions that allow Creatives to thrive.

“I want to see many more Investments and increased Commercial Ties. It serves us all to support a Sector that is creating equitable opportunity for all,” Toloui said.